Conviva Blog

Product Analytics is Giving You Funnel Vision

Funnel vision isn't a configuration problem or a dashboard gap. It's a structural consequence of using a measurement model designed for a straight-line journey to describe a buying behavior that is almost never straight-line.

What Is Pattern Analytics

Pattern analytics surfaces behavioral sequences your current stack misses. Learn how stateful, real-time intelligence differs from event-based analytics.

How to Avoid Drowning in False Insights

Conviva recently introduced Predictive Intelligence: automatic identification of factors that strongly drive conversion in user workflows. This is the first in a series of posts about the technical ideas behind it.